With a Turnover of €5.3 billion including of 17% Skin Care share, 35% Makeup and 48% Fragrance share in the industry.įigure 1: Dior’s Market Share for each categoryĭior Financial Report (2013) indicates the revenue of the company in 2010, 2011, 20 with respect of the industry.
It has a workforce of 84,981 employees with 3,204 outlets all over the world with more than 13% share in the global fashion industry. The company is known for designing and manufactures ready-to-wear, footwear, fashion accessories, perfumes, make-up, jewelry, watches, skin care products etc. Raf Simson from 2012 onwards across 210 locations of the world. Its first show took place in 1947 with six girls in Paris.ĭior today is managed by its creative director Mr. Christian Dior along with his expertise and vision to beautify every possible opportunity introduced new style and cuts in apparel design, much known for its narrowed and soft shoulders, skirts as corollas, full busts and waists as narrow as lianas. The set up known as couture house became a vital part of an influential and well settled textile business that was already operated by Boussac with an initial capital of 6 million and 80 employees as workforce.
To assist Christian Dior potential, Marcel Boussac an influential and wealthy businessman had extended financial support. It will help us understand the practical application of theories in a different scenario existing in real circumstances.įrench Designer Christian Dior established its first set up as a private house on 16th December 1946, at 30 Avenue Montaigne Paris B the official set up year followed by the organization is as 1947. The report will highlight different models of marketing such as SWOT (Strength, Weakness, Opportunity and Treat) and PESTLE (Political, Economic, Social, Technological, Environmental and Legal), Communication and Branding strategy of Dior expanded along with time, industry and customer requirements. The main focus of our discussion would be the Brand Analysis, which will include the marketing, communication and brand strategies adopted by Dior to reach its potential customer.
We shall discuss in brief the company’s background along with its achievements, challenges and future scope in the fashion industry. The report is going to discuss the French based fashion brand DIOR – part of Louis Vuitton Moet Hennessy, the world largest luxury group. (Name of your Institution) Bibliographyđ6īrand Analysis: Marketing and Communication Strategy - Diorįashion industry is indefinite and multilateral in respect of beauty of colors, fragrance and apparel.
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